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Case Studies

Latest Project Case Study

In 2022, we had the honor to once again work with Steelkrill Studio's latest title after the success of their last promotion on Trenches. The team has commissioned us once again with the marketing campaign to support it for launch date. We started the campaign 4 weeks before the release date.

Case Study: The Backrooms 1998

After promoting their earlier title, Trenches; the game developer company at Steelkrill Studio reached out to us once again to do a marketing campaign on their newly released title called The Backrooms 1998.

About: The Backrooms: 1998 is a first-person found footage psychological horror survival game where it tells the story of a young teen after accidentally falling into the depths of The Backrooms in 1998. Roam freely, mark, explore and try unravel the story - however you are not alone. Don't scream.

Objectives: Ensure 4 weeks of visibility in the video game media (Press and Influencers) to support the game release.

Our Results? Over 25M+ Coverage

and how did we achieve it? By building the perfect campaign strategy.

Press Campaign

Press Campaign

We designed the press campaign to fit the release schedule and show off the amazing features that the game had to offer. We also sequenced the reveal of an actual backrooms game, as well as managing the game codes ahead of the releases. We filtered the video game media to match the target audience, focusing on more horror-related press.

We were able to encouraged the release of news and previews/reviews over time and helped to expand the game’s visibility in the media such as MGN, Bloodydisgusting, DreadXP, PCGamer and more media presses even in foreign countries like Russia/Japan since our promotion in May - June.

Influencers Reach

Influencers Reach

The influencer campaign was designed to get visibility on video content platforms (Youtube, Twitch, TikTok) for about 4 weeks. In those weeks, we reached out to many Influencers both on Twitch, Youtube and Tiktok and provided them with game keys to try out the game a few days before launch. We had our contacts and reached them to which many oblige.

This made was one of the most successful campaigns, and the game was already covered by big youtubers with view counts up to 500K+ and 1M+ in the first few days of release. At launch the game was also covered in ONE live stream with up to 60,000 LIVE viewers alone.

25+ Million

Coverage done

We have done over 25+ million coverage in just a 1-month promotion for The Backrooms 1998. ...

and still growing!

+

NEWS COVERAGE

Including DreadXP, Bloodydisturbing, PCGamer & More.

+

VIDEOS COVERAGE

Big influencers Including JacksepticEye, Berleezy, xQc & More.

M+

TOTAL COVERAGE

From news sites, ads managment, social media and videos.

K+

ADS MANAGMENT

Impressions for additonal promotions on social media and ads.

Constant visibility during 4 weeks promotion.

If you are looking for any marketing agency for your new game, then you just found it. Luca (Indielush) provided a very professional service and all within my budget's reach after searching endless of marketing agencies - I could say this was the best choice I ever made when it comes to game development. Everybody needs PR at some point, and this is your best bet without burning your wallet. Thank you!

Ryan P.Steelkrill Studio